It doesn’t matter whether you just start blogging or if your blog is as old as you are – the blogging sphere is a constantly changing realm you have to keep up to. Improving your blog is not just a convenient option – it’s a necessity. There are new rules to follow, new improvements to consider, and new strategies to try in order to improve your blog. Here are some important things to do to get your blog ready for 2017. Get the free checklist at the end of the post!
1. Make Sure Your Website is Responsive
In Google’s term, responsiveness means your website or blog is mobile-friendly. This is already a key aspect in determining your website’s rank in mobile search result since 2015. As for now, more than 50% percent websites are already responsive. Don’t be left behind!
Checking your website’s mobile-friendliness is easy. Simply use the Mobile-Friendly Test tool to find out.
What to do if my website is not responsive?
For me, the easiest way to improve your blog to be more responsive is to simply switch to a responsive theme design. If you are using WordPress, you can find plenty of responsive themes in Themeforest. Here are some of my favorites:
2. Take Down Those Intrusive Pop-Ups
I get it, pop-up is a great way to turn visitors into subscribers. But let’s face it, sometimes it’s blocking the entire content without a convenient way out. This can be a bothersome experience, especially for mobile users, where the “x” button is often inaccessible and users end up leaving without getting anything. If you ever had this kind of experience, Google hear ya. They announced that websites with intrusive pop-ups will not rank as highly as they did before.
For me, the best way to still get people to subscribe is to offer freebies. People enter their email and you send them an awesome list or workbook or e-book or anything, really. It gives your posts more value, and it wouldn’t risk your website being penalized by Google for intrusive pop-ups. You can do that easily with MailChimp. I’ve been using their service since I first started blogging and I’m happy with the experience!
3. Optimize Old Contents
Search engine still accounts for more than half of website traffic. That means getting a good ranking is a big deal, and improving your ranking is an important measure to improve your blog.
Search Engine Optimization (SEO) shouldn’t be your main and only framework in creating contents, but it’s a mistake not to pay attention to it. The best practices of SEO changes over time and there are many things to consider, but for me one of the best and easy way to keep my posts SEO-friendly is using the help of Yoast SEO plugin. If you didn’t pay attention to SEO in the past, it’s not too late to start optimizing your old contents for 2017.
4. Improve Your Website Speed
In this fast-paced world, no one have the time to wait an extra second for a page to load. Kissmetrics reports that even just a one second delay in page response can result in a 7% conversions reduction. And as many as 40% people leave a website that takes more than 3 loads to load.
Check your load time using Google Page Speed Test.
What to do if my website is too slow?
One of the biggest speed killer are images. If your website loads too slowly, you can start with optimizing your images using Plugins like WP Smush or EWWW Image Optimizer.
*this post is linked at the Over The Moon link party
Minimalism gets its hip and popularity in this time of age for a reason. Life has become too overwhelming that simplicity is always appreciated more nowadays. It’s time to declutter your website. Simplify your menus and navigation. Merge your sub-menus whenever possible. You may not need different pages for sponsorship and writing service information. Evaluate your website and find submenus or even menus to merge to simplify your navigation. Contact me if you want me to do it for you!
Visual decluttering is also an important way to improve your blog. A minimalist design is kind to the eye, leave good first impression, and help readers focus more on your content. Themes and designs with lots of white space is best if you want to visually declutter your blog or website.
Editor Minimalist WordPress Theme
I know! It’s a lot, right? No worries. Download my free checklist to get your improvements in track. Enter your email and let’s grow your blog for 2017.